Executive Group Travel Blog

Why promotions are important for a successful incentive trip?

[fa icon="clock-o"] Jul 7, 2015 7:32:34 PM [fa icon="user"] Marci McCormack [fa icon="folder-open'] Incentive Travel


How to make your next incentive trip memorable for not just the attendees but those sales reps back in the office. One of the most important aspects of an incentive trip is the promotion of that trip.

The promotion of the trip begins with the big announcement. How can you make this event stand out and get your team excited?

  • Video
  • Branded Swag with Trip Logo
  • Release Party

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Once the announcement is done it’s important to keep your employees engaged. This is key to a successful event. You want to continually remind your employees what is at stake and throw in some additional incentives along the way. If your company decided to extend the invite to a guest of the employee don’t be afraid to engage those guests too.

  • 8 Month promotion
  • 6 Month promotion (Menu for top 5% Gold Club dinner sent to guests/spouses)
  • 3 Month promotion (Branded luggage tags)
  • 2 Month promotion (announce top rep in each segment will win a suite upgrade)
  • 1 Month promotion (Branded backpacks with Trip Itinerary inside to any employees close to qualifying.)

Finally its one month left for your employees to “Win” the trip and secure their spot in the company’s Presidents Club. Here’s an opportunity to do something special to increase engagement even further and create some healthy competition. A few ideas that might get your employees excited.

  •  December Top Rep gets an invite as “honorary President’s Club member”
  • Top 10% overall eligible for 1 night extension
  • First Class Upgrades for highest revenue in December

Marketing Partnership:

Above are just a few ideas to increase employee engagement and build excitement surrounding your upcoming trip. If you have a strong marketing department don’t forget to get them involved in promotion both internal and external. Keep in mind a partnership with the right travel agency can help you put in place an ongoing promotion plan and assist in branding of the event.


Incentive Travel Success