Executive Group Travel Blog

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The New Events "Norm"

After an 18 month sabbatical it’s amazing to be back in the events game. 

Our first events happened to be back to back events in Austin, Texas with companies headquartered in Sacramento, CA and Boston, MA. The employees were ready to travel and the companies were ready to implement safety precautions to help protect everyone attending.  These events were followed by two domestic and four international Club trips where all of the group events were focused on outdoor venues.  We are finding cancellations are happening less, clients are traveling more, and attritions are high within the group block.  

After eight successful corporate events over the last two months I wanted to share a few lessons learned.


When is the right time for a partner or reseller trip?

It’s year 5 of your annual President’s Club and it’s been nothing but a positive experience. Sales numbers have significantly increased in the 4th quarter since instituting the program and the percentage of employees hitting 15% higher quotas has doubled. Each year while on the trip you realize how successful the trip is in bringing together your employees and building excitement for the year ahead.

While this year in particular has been far from normal, you know that the incentive trips have worked well for your company in the past and hope to continue (and grow) these programs in the near future. 

We've decided to invest in an incentive trip. Now what?

You’ve decided it’s time to host your company's first incentive trip. Revenue is growing, headcount is increasing each month, your brand is getting stronger, and your product is getting better.

5 Rules to Perfect Your Next Incentive Trip

Each year, thousands of companies host annual incentive trips to reward their employees for meeting or exceeding expectations. Companies will either organize these trips internally or use a third party to help with the planning, but at the end of the day there are a few important factors that apply to either scenario.

Incentive Travel: Domestic or International?

One common debate in incentive travel is whether or not your US-based company should host its next incentive trip domestically or internationally. There are certainly advantages to both, as outlined below, but it's good to consider your options, especially depending on the size of your trip and amount of lead time you have.  Given the current market of high demand and low inventory it is essential to give yourself more lead time than in the past.

Sales Kickoff & the Value of All-Inclusive Properties

Annual Sales Kickoff

Many tech companies host an annual sales kickoff every January or February to help recap the previous year, set goals for the upcoming year, and announce new product launches. These kickoffs have evolved from traditional Webex meetings delivering content, to live hands-on sales trainings and/or simulation tests. This shift in the way kickoffs are held comes with many added costs. A Webex/Zoom meeting is a low cost, non-branded solution that allows companies to share their updates and changes in a concise meeting format up to 3 hours. Anything over the battery life of a computer and you start losing attendees (to be honest, you lose the focus of most dial-in participants after 70 minutes).

While there are certainly benefits to these webinars or sales trainings,  the more popular solution today is getting employees together for a 3-4 day intensive kickoff event. An important part of these events is the positive effect on company culture. What better way to boost employee morale and get your team ready for the year ahead, than to put them together for 3 days in sales trainings during the day and social networking events at night. Most kickoffs only include 4-8 hours of content and the rest is focused on having a more hands-on experience.

So this all leads to meeting planners' most commonly asked question: where should we go next year? Unfortunately for most growing tech companies, this question comes a good 6-9 months before their 300-600 person event! The tech market is constantly changing with IPOs, funding, and acquisitions, so meeting planning timelines have continued to shrink while cash is watched more closely.

Why Incentive Travel is Important for Growing Tech Companies

First, what is Incentive Travel?

Incentive Travel is a vacation paid for by employers, awarded to qualifying employees or salespeople to reward them for success in reaching certain goals. These trips are an additional bonus used to motivate employees and help the company reach organizational targets.

Relaxation vs Sponsored Group Events

How to create the perfect balance

Incentive trips are supposed to be a reward to your employees for a job well done. With that in mind, how do you balance required events with time for rest and relaxation? The question comes up repeatedly in discussions with our customers, and in general throughout the industry.

What is a DMC and when should you partner with one?

Destination Management Company

A Destination Management Company, or DMC, is a professional services company with extensive knowledge, expertise, and resources, specializing in design and implementation of events, activities, day trips, transportation, and program logistics. The services provided by a DMC usually include airport greetings, hospitality desks, special events, theme parties, decorations, AV, dinner events, site inspections, and anything you may need on site!

Source: Amstar

Employee Engagement: the Value of Competition

As more millennials move up in the workforce and baby boomers retire, this is a good time to refresh your employee engagement strategy. According to CNN, millennials expect to have four jobs by the time they're 32. This means that by the time it takes an employee to get fully ramped up (on average 18 months), he or she will already be getting ready to apply for their next job. Onboarding costs the company a lot of money and a lot of resources, so here are some tips on how to keep employees engaged in a genuine way: