Qualifications:
We highly recommend setting expectations and qualifying rules in month one or two of the year at the annual sales kickoff meeting for the following year's trip (current year's President's Club). During this meeting you can announce the dates in a save the date format but you do not need to release the location. Start building up anticipation and excitement within the sales team or entire company. It is important that your employees know how they can qualify and can get a jumpstart in the beginning of the year. This sets a standard and level playing field so all employees know what to expect.